![]() As a result, it has been tipped to grow into an industry leader within the next decade or so. This is a chain on the lips of countless experts in the food industry and of many customers. But considering it has only been active for a decade or so, it has done pretty well for itself. ![]() Smashburger may not be expanding as quickly as some of its rivals. This is a burger chain with a difference, a burger chain that stands out and remains original in a somewhat generic marketplace. They are one of the few fast food chains to be vegetarian approved (with as many veggie options as there are meat ones) and they are also kid friendly and allergen friendly. They make their burgers fresh to order, ensuring you get something that is 100% fresh, 100% for you and 100% delicious. Smashburger do not use frozen burgers that are heated in seconds and kept under hot lamps. Served Delicious” describes their process to a tee. They offered a different burger, a bigger and more varied menu, and fresher ingredients. But Smashburger had something a little different. It’s a marketplace that very few chains succeed in anymore, as they have dozens of powerful brands to contend with from the outset. It entered what was, and still is, a very saturated marketplace. Smashburger first opened its doors in 2007. The Smashburger name comes from the cooking process, where the burger patties are literally smashed. And that is evident as soon as you step foot inside this restaurant. But for many, their angle is even better, even more unique. They all have their own angle, their own way of doing things. There are a lot of burger chains out there, from the historic White Castle to the mighty McDonalds and the fast rising Five Guys. This creates a product that is said to be better for it, and one that is like nothing else on the market. Smashburger is so-named because they literally smash their burgers. It is also a chain that manages to be different when generic is often good enough, a chain that is always striving to stand out and manages to do just that. This is a chain for burger lovers, a chain for people who appreciate fine American fare and people who like to enjoy a beer or some wine with their food. After humble origins in Detroit, it has since expanded into close to 300+ locations. Smashburger is a uniquely American burger chain that has spread its wings over the last decade or so. Smashburger is lotacted at 7541 West Lake Mead Blvd., Suite 110 in Las Vegas, Nevada.Secret Menus » Smashburger Smashburger Nutrition, Prices & Secret Menu It’s a decent burger, with a tasty egg, but not a destination meal. ![]() The Verdict: This was really hyped up to me in the lead-up to my lunch, which probably hurt my enjoyment of it in the end. On the other hand, the bun, egg and onions were all nice. I’m not sure if that was because there wasn’t enough bacon or if it wasn’t very good bacon, but the end result was disappointing. I had tried In-N-Out shortly before, and felt that Smashburger’s patty was more flavorful than In N Out, but I just don’t like that flavor as much. The bacon also wasn’t powerful enough, and its flavor was lost. The Taste: I wasn’t crazy about the taste of the patty itself. This cousin was firmly in the Smashurger camp, assured that I would like it more than any animal-style burger I could try. During this trip I decided to expand my fast food burger world a bit by trying In-N-Out Burger and Smashburger, at the recommendation of a cousin. The Experience: A family reunion of sorts brought me Las Vegas recently. ![]()
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